EXPERIENCE ARCHITECT · EDTECH FOUNDER
Most messages are delivered.
Mine are experienced.
I'm Roni Jackson. I architect experiences that hook the heart and engage the mind, so your ideas aren't just heard. They're felt.
Tell me your audience + goal. I’ll reply with fit, options, and next steps.
✦ Experiential Marketing Vet ✦ EdTech Founder ✦ 3x Triathlete ✦ Romance Reader ✦ Crime Drama Devotee ✦ Experience Architect
✦ Experiential Marketing Vet ✦ EdTech Founder ✦ 3x Triathlete ✦ Romance Reader ✦ Crime Drama Devotee ✦ Experience Architect
PRECISION-ENGINEERED FOR THE WORLD’S MOST ICONIC BRANDS
Verizon
Nike
✦
Coca-Cola
✦
✦
Pepsi
Bacardi
✦
01 — THE EVIDENCE
Roni Jackson completely shifted our team's perspective on cultural understanding. Her unique blend of experiential learning and ethical engagement means her workshops are a world away from typical lectures. She has a remarkable talent for crafting immersive experiences that make even the most complex ideas feel real and immediately useful."
— SVP, Golin
02 — PROFESSIONAL AWARDS AND RECOGNITION
Silver Reggie
Ex Award
Smithsonian-Recognized
NMAAHC
PRO Award
03 — THE SIGNATURE FRAMEWORK
The Attention Equation
A message that sticks isn't an accident. It's an architecture.
/01
SURPRISE
Interrupt the narrative.Break the pattern your audience expects. Give them a reason to stop scrolling, stop half-listening, and truly engage.
/02
DELIGHT
Reward curiosity.Use unexpected wins to keep the brain leaned in and the dopamine flowing.
/03
CONNECTION
Bridge the gap between data and daily reality. Make it about their world, not your agenda.
/04
BEHAVIOR
Don't just "inform." Design the exact moment an audience decides to change.
I design the full experience, how people feel before they walk in, while they are in the moment, and long after they leave.
“Messages should be a discovery, not just a delivery.”
Engagement is engineered, not requested.
In my career, I’ve moved from designing brand activations to designing story-driven learning for thousands. While the setting has changed, the human brain hasn’t.
Whether it's a digital simulation or a live leadership session, I believe messages should be a discovery, not just a delivery. I use the principles of experiential marketing to build the infrastructure of your ideas, making sure they aren't just heard, but remembered.
04 — SIGNATURE TALKS
Three Talks Worth Booking
1
The Attention Equation
The science of A = S + D. How to stay unignorable in an overstimulated world.
The Stadium-Scale Classroom
2
Applying experiential marketing to learning. Turning information into an active, story-driven quest.
Architecting the “Aha!”
3
Designing the infrastructure of discovery. Building moments that drive long-term engagement and loyalty.
You can have brilliant content and still watch the room drift.
I've spent 20 years designing the bridge between knowing and doing.
05 — MEET RONI
I build environments where messages land.
I spent twenty years developing experiential marketing campaigns for brands like Nike, Pepsi, and Bacardi. I learned that you don't ask for attention, you design for it.
I took that methodology and co-founded Red Flag Mania, a story-driven EdTech platform where 100,000+ students solve "crimes" to learn complex business skills. I'm a Master of Education, a 3x Triathlete, and an Experience Architect.
When I'm not in the lab, I'm likely investigating a cold case with my husband, Doug, and our dog, Moriarty (the Chief Attention Officer).
EXPERIENCE
20yrs
LEARNERS
100k+
ORGANIZATIONS
250
Tell me your audience & goal.
I'll architect the moment.
Every competitive team starts with a story. Tell me yours — what you need, who needs to hear it, and what needs to stick after they leave.